Packaging

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  • Packaging Resolutions You CAN Keep

    Packaging News You Can Use
    The Packaging Diva
    3 Jan 2012 | 12:31 pm
    Take a moment to reflect on the past year from a packaging perspective. There were lots of stories in the news about the role packaging plays in our society — from less packaging to “wrap rage.” One thing we have learned is “negative” packaging gets lots of press and in most cases “good” packaging gets none. Let’s think about how we can positively promote our industry and your products in the minds of the consumer for 2012. Set your sights on a few resolutions to create a more lasting impression with the ultimate market for your products: the consumer. 1. First, learn to think…

  • Packaging Blog Basics

    Packaging News You Can Use
    The Packaging Diva
    16 Jan 2012 | 10:06 am
    Even though packaging is the third largest industry in the US is always been behind the scenes and not in the forefront of the media especially on the social scene. The media and consumers are finally paying attention so the time for a successful and interesting packaging blog is now. Because of renewed interest in packaging a lot of companies are creating packaging blogs. Every day new blogs surface. The way it works for most companies someone is assigned the task to blog about packaging without a serious understanding what blogging is all about. I’ve been studying the packaging…

  • The Marks of an Innovative Business Sustainability Leader

    Taiga Company
    Julie Urlaub
    27 Jan 2012 | 11:09 am
    Today’s companies face greater pressure than ever before from shareholders, customers, and employees to deliver on an expanding set of expectations.  Faced with a decision at the crossroads of traditional business and sustainable development, executives must figure out how to engage workers and integrate business sustainability into their everyday actions and decisions. “Focus on motivating behavioral change, enabling growth opportunities, and managing instead of attempting to eliminate uncertainty.”  -Corporate Executive BoardDigging deeper, Innovation Excellence…

  • Anti-counterfeiting packaging extravaganza – Design Cognition @ easyFairs

    Design Cognition
    Chris Penfold
    11 Jan 2012 | 8:08 am
    easyFairs Packaging Innovations Show Anti-Counterfeiting in the pharma industry – Latest Packaging Trends & Technologies easyFairs, the trade show specialists, are launching a new pharmaceutical workshop which will be making its debut at the easyFairs  packaging shows @ NEC, Birmingham, UK this February. The event will be organised and delivered by Design Cognition and an array of experts from the anti-counterfeiting & packaging industries. The new ‘Pharma counterfeiting workshop’ will help delegates identify the key issues, and look at emerging packaging trends and…

  • Packaging for a Global Audience

    Lightning Labels Blog
    James Lowry
    26 Jan 2012 | 10:00 am
    Nowadays, many Americans are pushing brands to think of the environment, both in the creation of their products and packaging. However, this isn't a concern globally, which may give brands more leeway as they produce their goods. For example, many foreign countries prefer metal packaging, which is driving investments in metal industries. Recent innovations in the production of metal are key factors, which with brands in the food, personal care, beverage and healthcare industries using the material for their product packaging. As Packaging Digest notes, metal containers offer a variety of…
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    Packaging News You Can Use

  • Packaging Blog Basics

    The Packaging Diva
    16 Jan 2012 | 10:06 am
    Even though packaging is the third largest industry in the US is always been behind the scenes and not in the forefront of the media especially on the social scene. The media and consumers are finally paying attention so the time for a successful and interesting packaging blog is now. Because of renewed interest in packaging a lot of companies are creating packaging blogs. Every day new blogs surface. The way it works for most companies someone is assigned the task to blog about packaging without a serious understanding what blogging is all about. I’ve been studying the packaging…

  • Packaging Resolutions You CAN Keep

    The Packaging Diva
    3 Jan 2012 | 12:31 pm
    Take a moment to reflect on the past year from a packaging perspective. There were lots of stories in the news about the role packaging plays in our society — from less packaging to “wrap rage.” One thing we have learned is “negative” packaging gets lots of press and in most cases “good” packaging gets none. Let’s think about how we can positively promote our industry and your products in the minds of the consumer for 2012. Set your sights on a few resolutions to create a more lasting impression with the ultimate market for your products: the consumer. 1. First, learn to think…

  • Holiday Message From Your Secret Santa: Packaging Makes The World Go Round

    The Packaging Diva
    22 Dec 2011 | 11:18 am
    I’m a packaging addict as you well know. I think it’s appropriate as we celebrate to understand how packaging makes the world go round. Whatever holiday you celebrate in the coming weeks with eating drinking and gift giving, the Packaging Makes It Possible. Most people take that for granted as they are too busy complaining about holiday over-packaging, wrap rage or how they were injured and had to go to the hospital. They forget that even the simplest thing they can do like getting up and brushing their teeth all comes about because of packaging. Toothpaste from a tube being…

  • Packaging Grinch

    The Packaging Diva
    16 Dec 2011 | 11:29 am
    It’s that time of year and consumers are on the warpath more than usual and all the grinches come out to play. It’s an instant headline when you either talk about how angry people get when they try to open a package, how many trips they had to take to the hospital because of injuries in opening packaging or how they have been mislead by bad packaging. Numerous magazines and websites have even taken to giving out awards for the worst packaging examples. Consumers can’t wait to send in their examples and vent how they are unhappy. Its one thing to antagonize a consumer with your…

  • The Power of Packaging

    The Packaging Diva
    2 Dec 2011 | 9:23 am
    Information overload. We all suffer from it. The average person is bombarded with in excess of 3,000 marketing messages a day.   Here’s just a few of recent ‘current’ phrases that are tugging at our hearts and minds hoping to capture your interest and make a sale. What influences you today may not be the same as tomorrow.  With so many competing messages attempting to persuade you, how can you ensure your’s is the message that resonates?   Join me 12/8 as I share the insiders secrets to how to make your packaging speak human @…
 
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    Taiga Company

  • The Marks of an Innovative Business Sustainability Leader

    Julie Urlaub
    27 Jan 2012 | 11:09 am
    Today’s companies face greater pressure than ever before from shareholders, customers, and employees to deliver on an expanding set of expectations.  Faced with a decision at the crossroads of traditional business and sustainable development, executives must figure out how to engage workers and integrate business sustainability into their everyday actions and decisions. “Focus on motivating behavioral change, enabling growth opportunities, and managing instead of attempting to eliminate uncertainty.”  -Corporate Executive BoardDigging deeper, Innovation Excellence…

  • 2012 Trend: Workplaces that Promote Sustainability

    Julie Urlaub
    27 Jan 2012 | 8:10 am
    Evidence suggests employee engagement strategies can make a difference in internalizing sustainability and translating high-level commitments into action and results on the ground.  The World Business Council for Sustainable Development document, People Matter Engage: inspiring employees about sustainability draws lessons from corporate experience: The Corporate Leadership Council reports that engaged organizations grew profits as much as three times faster than their competitors. They found that highly engaged organizations have 87% less staff turnover and 20% better performance than…

  • Sustainable Supply Chain Predictions for the New Year

    Julie Urlaub
    26 Jan 2012 | 5:38 pm
    Forbes recently released an article outlining the magazine’s 2012 Supply Chain Predictions.  Leading off with the obvious that the supply chain will not go away, the post explores some of the potential sustainable supply chain risks and opportunities expected in the coming year.  The ones our sustainability consulting is paying specific attention to include:Entering the “era of big data” – With the availability of data (both structured and unstructured) at an all-time high from all areas of the supply chain (demand signal repositories, RFID tags, GPS…

  • Who are the Tweeps Tweeting for A Better Green Brand?

    Julie Urlaub
    26 Jan 2012 | 10:40 am
    It's been questioned if social media change the world?  Can it make our world a better world?  How is it advancing the sustainability conversation?  Considering that for the first time in the history of humanitarian aid, the Internet and social media provides individual donors and worthy organizations the ability to connect meaningfully on opposite sides of the world, our sustainability consulting practice would have to say, yes.  Social media engagement can help save the world.  More importantly, can social media help YOUR world? Your brand? Your clients?Social media…

  • Wasteless Wednesday

    Julie Urlaub
    25 Jan 2012 | 10:08 am
    Where does eco inspiration come from?  Everywhere! In a recent Agrion webinar, Exploring Catalyst for Corporate Sustainability Culture Change,  we stated that eco inspiration can present itself in many forms and specifically via social media.  Using twitter as an example,  #WastelessWed is a day to analyze how much we are wasting and uses the day to focus on ways we can all reduce, reuse & recycle more. First, what exactly does reducing waste mean?  When you avoid making garbage in the first place, you eliminate the disposing of waste or recycling it later.
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    Design Cognition

  • Anti-counterfeiting packaging extravaganza – Design Cognition @ easyFairs

    Chris Penfold
    11 Jan 2012 | 8:08 am
    easyFairs Packaging Innovations Show Anti-Counterfeiting in the pharma industry – Latest Packaging Trends & Technologies easyFairs, the trade show specialists, are launching a new pharmaceutical workshop which will be making its debut at the easyFairs  packaging shows @ NEC, Birmingham, UK this February. The event will be organised and delivered by Design Cognition and an array of experts from the anti-counterfeiting & packaging industries. The new ‘Pharma counterfeiting workshop’ will help delegates identify the key issues, and look at emerging packaging trends and…

  • Tween-focused packaging design

    Chris Penfold
    5 Dec 2011 | 2:03 am
    The Tween market is one of the most desirable and fastest growing consumer groups and said to be worth over $200-billion-per-year. Aimed at 9 to 14 years old, it is a sensitive market with many dichotomies. Where girls are said to be “too old for toys, too young for boys,” and boys…are just boys…never too old for toys . Tweens are feisty, opinionated, razor-sharp, brutally honest, slightly awkward, and very, very important for your brand. U by Kotex - Tween packaging design Much work has been going on recently to explore this area and the following article provides…

  • Student Starpack Awards – open for entry

    Chris Penfold
    23 Nov 2011 | 12:42 pm
    The Student Starpack Packaging Design Awards are open for entry. Rachel Brooks explains the briefs on offer for 2012, and catches up on developments within the Starpack Advisory Board. Student Starpack 'Best in Show 2011' The Student Starpack Awards challenge students to solve problems set by brand-leading FMCG companies, design agencies and manufacturers, and win recognition of their excellence. Designed to encourage students to take up a career in consumer packaging design, they are the only awards in the UK aimed exclusively at providing a platform for new talent emerging from…

  • Pack To The Future – Packaging Design & Innovation at NTU

    Chris Penfold
    24 Aug 2011 | 10:23 am
    Packaging Design & Innovation 19th Oct 2011 As many of you may know, as well as running Design Cognition, I am Chairman of the East Midlands Packaging Society (based in Nottingham UK) and in that role, my main focus this year is to entice more of you, our valued members, to take part in events and also to encourage ‘new blood’ into the industry. We’ve got some fantastic events lined-up, in which you could participate in a number of different ways and at a number of different levels – it’s up to you how far you want to get involved. Much of it will be FREE and could directly…

  • Heavenly Chocolate Reality from Cadbury

    Chris Penfold
    18 Aug 2011 | 8:25 am
    Cadbury UK, the confectionery giant which is now part of Kraft Foods, is believed to be ahead of it’s competitors, having created the first interactive chocolate bar using ‘markless image recognition technology’. It has announced plans to use Augmented Reality (AR) technology to engage consumers by enabling them to play a digital game when their chocolate packaging is viewed via a smartphone camera. The ‘Quaksmack’ game, devised by Blippar, who are a UK-based technology firm, recognises Cadbury’s packaging in a similar manner to a QR code and transforms the packaging…
 
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    Lightning Labels Blog

  • Packaging for a Global Audience

    James Lowry
    26 Jan 2012 | 10:00 am
    Nowadays, many Americans are pushing brands to think of the environment, both in the creation of their products and packaging. However, this isn't a concern globally, which may give brands more leeway as they produce their goods. For example, many foreign countries prefer metal packaging, which is driving investments in metal industries. Recent innovations in the production of metal are key factors, which with brands in the food, personal care, beverage and healthcare industries using the material for their product packaging. As Packaging Digest notes, metal containers offer a variety of…

  • Do You Know Who Your Label Colors Are Talking to?

    James Lowry
    24 Jan 2012 | 10:00 am
    The old adage "a picture is worth 1,000 words" is only partly true." In reality, it's the colors that do the most talking when it comes to images, including label artwork. When consumers' eyes dart across the various products situated on retail shelves, they aren't going to be picking up minute details in pictures. A vibrant color, though, may very well catch their attention. Because one set of colors may speak to one consumer demographic yet fall on the deaf ears of another one, product manufacturers should keep their target audiences in mind when choosing color combinations for their label…

  • Custom Labels Website Gets Customized Makeover

    Christy Correll
    19 Jan 2012 | 9:04 am
    Our custom labels website has a fresh new look for 2012. Bright and modern with a beautiful gallery of product photos up front and center on the home page, we think you'll love it as much as we do! Its streamlined navigation will make it even easier to use, too. And did I mention that you can get your instant, online quote without leaving the home page? The website makeover is just one way we are celebrating our tenth anniversary of printing premium labels ... Lightning Fast! Other Treats to Look Forward to in 2012 Include ... Ways to save more money when ordering labels Even MORE label…

  • Early Birds Take Note, We’ve Expanded Our Office Hours!

    Christy Correll
    16 Jan 2012 | 8:00 am
    Starting today, we are expanding our office hours here at Lightning Labels. New hours are as follows: 7 am to 5:30 pm (Mountain Time) Monday through Friday That means you'll have one more hour in the morning to chat with a Customer Service Representative about the slick new labels we're creating for you. One more hour to get as many quotes as you want if your computer happens to be on the blink. One more hour so you can cross "order custom labels" off your list ... first thing in the morning. If you live on the West Coast and have a long commute, you can now call us as early as 6 am  from…

  • Failing to Put Warning Labels on Products is Risky Business

    James Lowry
    13 Jan 2012 | 10:00 am
    It seems like a no-brainer — if products could pose any danger to users, manufacturers should disclose this information. It doesn't matter of they make toys or dietary supplements, it's vital that brands note any potential dangers. Yet, for some reason many companies forget to do this and have to recall their products — or even worse, they get sued by their customers as a result. Either way, these simple mistakes can cost thousands or even millions of dollars, depending on the size of the company and the popularity of its products. Not to mention the risk of creating permanent physical…
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    TheDieline.com - Package Design Blog

  • CRIT*: Half n’ Half

    Gina Angie
    27 Jan 2012 | 10:05 am
    Richard Baird will be contributing to The Dieline to cultivate our next Opinion Series: CRIT* tell us how you really feel. This Designer & Blogger will share a critique on packaging that merits discussion in addition to the weekly post that receives the most traffic. Read about Richard and check out his first CRIT* below. Be sure to come back (at least) every Tuesday to read Richard's CRIT* on the top post of the week!

  • Chocolates With Attitude

    Gina Angie
    27 Jan 2012 | 10:00 am
    Brandpersonality & Chocolate in one product.

  • Mleko i Miód

    Gina Angie
    27 Jan 2012 | 10:00 am
    We absolutely adore this packaging and the extra effort that was put into the product/packaging photo shoot. Simply gorgeous.

  • Canteen Tequila

    Gina Angie
    27 Jan 2012 | 9:00 am
    "The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline.

  • Bocanegra

    Gina Angie
    27 Jan 2012 | 7:17 am
    "Bocanegra, craft beer made in Monterrey. It is a tribute to all working people.
 
 
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    Packaging Digest – Product Review

  • Software

    27 Jan 2012 | 3:17 pm
    RSLogix 5000 software is for machine builders and manufacturers who require a compact control...

  • Wine closure

    27 Jan 2012 | 10:52 am
    Select 100 is a high-performance co-extruded cork closure, engineered with two-phased oxygen...

  • Adjustable steam tunnel

    26 Jan 2012 | 9:30 am
    The agile KST 80A-712 adjustable steam tunnel for shrink labeling and bundling operations is a...

  • Vented films

    25 Jan 2012 | 8:02 am
    A new range of Tyvek vented films is available for high-speed flow wrap applications undergoing...

  • Vertical form/fill/seal machine

    24 Jan 2012 | 10:08 am
    The BP SiH vf/f/s machine is designed to provide users with an ultra-clean packaging solution....
 
 
 
 
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    Packaging Digest - All Blogs

  • The case of the bobbling bottle

    27 Jan 2012 | 9:12 am
    The milkman called–and not about deliveries, either. He had a problem and needed me there yesterday. I grabbed my hat and was out the door.“KC,” Billy told me at the dairy, “we have a...

  • Resolutions for a packaging addict

    20 Jan 2012 | 10:09 am
    As both packaging professionals and consumers, we live lives dominated by packaging and its science. When we pick up a product at the grocery store or order something new online, we think about...

  • The most wasteful time of the year

    3 Jan 2012 | 2:23 pm
    The amount of waste generated by U.S. consumers leaps by 25 percent around the holidays, bumping our yearly output of garbage up from 199.9 million pounds to 249.9 million, based on calculations...

  • The case of the crazy case

    21 Dec 2011 | 5:04 pm
    “KC,” she exclaimed, “my codes are wandering all over my case.”I wrestled myself out of my comfy chair, pulled on my seven league boots and was on my way.When I got there, Sue showed me...

  • 3D packaging: no funny glasses required (unless you want)

    8 Dec 2011 | 6:48 pm
    Judged the Flexible Packaging Assn awards earlier this week. Fun, fun, fun. This is why I love my job. Always so much innovation and new technologies to see.Flexible packaging converters have...
 
 
 
 
 
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    Packaging Gateway-Updates

  • Global packaging industry forecast to reach $820bn by 2016

    26 Jan 2012 | 6:00 pm
    The global packaging market is expected to reach $820bn by 2016, driven by growing demand in emerging and transitional economies, according to a new forecast by Pira International.

  • MWV reports Q4 profit loss

    26 Jan 2012 | 6:00 pm
    Global packaging company MeadWestvaco (MWV) has posted a fourth quarter loss of $9m, citing the tough economic conditions.

  • Food packaging: 2011's best and brightest

    25 Jan 2012 | 7:00 pm
    Today's food packaging can interact with consumers more effectively than ever, both before and after purchase. We look back over some of the most acclaimed food packaging designs of the last 12 months.

  • RockTenn reports rise in Q1 net sales

    25 Jan 2012 | 6:00 pm
    RockTenn, US manufacturer of corrugated and consumer packaging and recycling solutions, has reported net sales of $2.26bn in the first quarter of 2012, an increase of $1.5bn year-on-year.

  • monta Klebebandwerk Announces Acquisition in Eastern Europe

    25 Jan 2012 | 6:00 pm
    The Eastern European market is regarded as having a significant growth potential. Johann Amoser, owner of monta Klebebandwerk, explored the idea of entering the packaging tape business in that region in the early 1990s and founded Fix-pack Kft., an i…
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    packaging industry news - Google News

  • International Paper, Temple-Inland Extend DOJ Review Period - CNBC.com

    28 Jan 2012 | 4:56 am
    International Paper, Temple-Inland Extend DOJ Review PeriodCNBC.comAbout International Paper International Paper (NYSE: IP) is a global paper and packaging company with manufacturing operations in North America, Europe, Latin America, Russia, Asia and North Africa. Its businesses include uncoated papers and industrial International Paper Company : International Paper, Temple-Inland Extend DOJ 4-traders (press release)all 13 news articles »

  • CHEP USA Named as Finalist in 2012 Stevie® Awards for Sales & Customer Service - Business Wire (press release)

    28 Jan 2012 | 4:38 am
    CHEP USA Named as Finalist in 2012 Stevie® Awards for Sales & Customer ServiceBusiness Wire (press release)CHEP is a global leader in managed, returnable and reusable packaging solutions, serving many of the world's largest companies in sectors such as consumer goods, fresh produce, beverage and automotive. CHEP's service is environmentally sustainable and and more »

  • Heritage Family Offers Sweet Pepper Glaze in Lightweight 32oz PET Container ... - WebWire (press release)

    27 Jan 2012 | 11:22 pm
    Heritage Family Offers Sweet Pepper Glaze in Lightweight 32oz PET Container WebWire (press release)Moss noted that PET meets the growing sustainability requirements of the packaging and retail industry, resulting in greater penetration in retail/club store channels. Consumers are drawn to the attractive and lightweight features of the PET bottle and more »

  • Salad industry on hunt for solution to tainted greens - Los Angeles Times

    27 Jan 2012 | 7:37 pm
    Los Angeles TimesSalad industry on hunt for solution to tainted greensLos Angeles TimesSo the perfect wash is high on the agenda for food companies and their scientists. This new concern follows decades of business-as-usual on the part of farmers and packaging firms. "Clearly, the science was behind, and some people think it's still and more »

  • Frontier Equity to take over packaging specialist for RM1.50 per share - Malaysia Star

    27 Jan 2012 | 5:40 pm
    Frontier Equity to take over packaging specialist for RM1.50 per shareMalaysia StarThe offer for the Penang-based corrugated packaging specialist involves the acquisition of all the remaining voting shares of RM1 each (excluding treasury shares) in Golden Frontier at RM1.50 cash per share. However, the offer price would be reduced to
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    Lovely Package

  • Stain Solver Oxygen Bleach

    Lovely Package
    26 Jan 2012 | 1:26 pm
    Designed by Labor | Country: United States “Stain Solver is a true original. For the last 15 years (long before the “trendy” green cleaning product revolution), Stain Solver has been a leader in the “human friendly” Oxygen Bleach category. We endeavored to create a minimal identity system that sets Stain Solver apart from the typical heavy-handed cleaning product approach. It was a joy to redesign the 50lb bulk bucket that is often associated with nasty chemicals or Home Depot shopping. Now you can simply look through the new translucent square pail to see your Stain…

  • Sepp Moser

    Lovely Package
    26 Jan 2012 | 10:22 am
    Designed by Hans Renzler | Country: Austria “Hand-crafted label design typed out with an old typewriter and numbered by the wine maker.”

  • Cabernet Sauvignon

    Lovely Package
    25 Jan 2012 | 2:36 pm
    Designed by Estudio Mllongo | Country: Spain A special limited edition Cabernet Sauvignon by Valencia’s Estudio Mllongo.

  • Again, New Beginning

    Lovely Package
    25 Jan 2012 | 10:16 am
    Designed by Gidea Group | Country: Taiwan “Created for Jiu Zhen Nan (est. 1890), one of the oldest and most beloved traditional pastry brands in Taiwan as a lunar new year gift box. Inspired by candy trays found in almost all Chinese homes which hold an assortment of candies and cookies for visiting family and friends. We wanted to create an unique “opening” experience, where the user sees a wonderful world of treats revealed upon opening, and also make the process as “ready to eat” as possible. The four black boxes also represent the four seasons, and the gold…

  • Student Work – Katelyn Peissig

    Lovely Package
    24 Jan 2012 | 2:59 pm
    Designed by Katelyn Peissig | Country: United States “Heritage is a brand of single barrel bourbon whiskey who’s packaging reflects the age-old process of true whisky making. The creation of Heritage Single Barrel Bourbon Whiskey starts out with natural spring water and American born corn that is placed in a copper still to be distilled. From there its placed in charred oak barrels to age and gain color and flavor from the wood. Once the barrels have aged, the Bourbon whiskey is hand bottled and packaged for the consumer’s drinking pleasure. To reflect the history and process of…
 
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    Packaging of the World: Creative Package Design Archive and Gallery

  • Sabadì

    27 Jan 2012 | 4:09 am
    Designed by Happycentro, Italy. Sabadì is a brand that mainly focuses, since its birth, to eatables that have a magic inside. The first product that came out of this brand is a “cioccolato di Modica”, a typical sicilian way of making chocolate, in this case made by extraordinary cocoa selected in Ecuador, in six combinations with strong personality. The raw materials used come from fair trade producers and Slow Food presidia with respect for small indigenous communities, the environment and biodiversity. We started by studying and designing the logo and entire brand identity, that had to…

  • Pipers Crisps Co.

    27 Jan 2012 | 3:37 am
    Designed by BrandOpus, United Kingdom. BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market. Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. Pipers wanted to underline their passion for making crisps, and tasked BrandOpus to…

  • 13 Appellations (Student Work)

    27 Jan 2012 | 1:18 am
    Designed by Wei Sun, a student at the Academy of Art University in San Francisco, United States. Against the trend of vineyard-designated wines, the collective made a wine not from a single vineyard but from a baker’s dozen. The idea was to blend one ton of grapes from each to create a wine that is conspicuously connected to Napa Valley, a truest expression of what the valley has to offer. No one has ever tried to capture Napa in its totality. The concept of ‘mapping’ each appellations was born to reflect the idea’s complexity. Executed to express the boldness of the idea and its true…

  • Bruken

    26 Jan 2012 | 3:21 am
    Designed by by Mouse Graphics, Greece. Packaging for Bruken, a new brand of building materials which incorporates two main product ranges: tile adhesives and porcelain grout. The brand identity is based on geometrical (tile) patterns on a white background while the two product ranges are differentiated, one (for the tile adhesives) using a combination of fluorescent colors and the other (porcelain grout) using a tonal effect created by the white raster to let the actual color of the product be visible to the buyer.

  • Bassano Hard Soda

    26 Jan 2012 | 2:22 am
    Designed by Dossier Creative, Vancouver, Canada. A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and…
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    Package SPEAK

  • Sending a Message – Surprise Attack!

    Kaylor Hildenbrand
    9 Jan 2012 | 12:10 pm
    We have so many ways to send messages to one another and products or brands have even more ways to communicate with us.  It could be a card in the mail, an email, a phone call, a tweet.  We see billboards and signs at the rate of thousands a day.  We are faced with hundreds of product facings when we enter a store.  Over time, we start to tune things out.  I see the billboards, but don’t recall what they say.  I hear my email alert, but don’t always jump on it right away like I might have years ago even though I have access to it right in my hand. So how can brands, by way of their…

  • Standing Out with a New Look and Feel

    Kaylor Hildenbrand
    9 Nov 2011 | 11:54 am
    Paper or plastic?  We often hear that as we are checking out at the grocery store but lately it seems that many different companies have been asking this very question of themselves. It seems that, with increasingly greater frequency, a number of products are moving into plastic packaging from traditional paperboard (cardboard) or composites.  This plastic canister-style packaging brings many benefits in terms of form and function.  Companies can embrace shape, creating silhouettes that stand out on shelf, stand up in your pantry, store easily, and are easy to handle.  Snap-on caps give…

  • The Look of Luxury

    Kaylor Hildenbrand
    10 Oct 2011 | 10:25 am
    Luxury is defined by Webster’s as a condition of abundance or great ease and comfort; sumptuous environment; something adding to pleasure or comfort but not absolutely necessary. Donald Trump would likely want to add layers of gold and crystal chandeliers to that definition. But when a brand wants to communicate “luxury” through its product’s packaging, what works?  Is it ostentatious bling? Is it simple sophistication? Stroll through the perfume and cosmetics counters of the major department stores and you will find in-your-face signs of luxury in packaging. …

  • “Food” Packaging

    Kaylor Hildenbrand
    19 Sep 2011 | 8:17 am
    We used to have a restaurant in town called Pebbles that served a delicious salad called the “Nutty Cheesy”.  I remember ordering it quite often, and I’d sometimes add mushrooms and other vegetables.  Yum… And I like natural sweeteners. While there are several options, the most widely known is still probably pure sugar, from sugarcane. Now, several of these food items are showing up not just in packaging, but AS PACKAGING.  Some time back, I read information about P&G using sugarcane to produce “plastic” bottles.  And not long ago, I heard about Dell computers packaging…

  • Make It Easy!

    Kaylor Hildenbrand
    6 Sep 2011 | 8:30 am
    I’ve conducted research with consumers where beautiful, creative, innovative and effective packaging designs have been completely dismissed because the function was not intuitive, or it was too tedious (“Too fiddly” as some of our friends across the pond would say!) Personally, I’m a fan of simple and easy packaging.  Not long ago, I found vitamins in bottle with a flip top cap – brilliant!  I find that I’m more compliant about taking the numerous supplements because it is so quick and easy.  Granted, this does not work in a household where you might need child-resistant…
 
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